The Literary Centre
Established in 2003, The Literary Centre is an independent non-profit organisation committed to building a socially-conscious literary community in Singapore. Supported by philanthropic contributions, the organisation incubates and develops literacy and literary projects that addresses contemporary issues.
I was tasked to create a comprehensive brand guideline for the organisation inclusive of a new logo design.
The brand should appeal to affluent professionals, investors and wealth-owners who believe that they are good people at heart and are inclined towards philanthropy and giving back to society by supporting arts and culture.
These patrons see the value of literature and reading and their considerable wealth enables them to invest freely in their hobbies and interests. By engaging with the brand, these patrons should feel valued and special. To them, donating to this cause would not only be about social good, but also leaving a legacy through the works that they enable.
Alternate Colour Schemes
The overall tone of the brand is to be premium, classy and modern. The layout of of copy and logos are kept to a minimalistic and functional layout.